What Does "Redefining Growth" Mean?

 In the nonprofit world, we are always looking for growth opportunities. Whether that may be growth in services and programs, staff, funding, or even personal growth. We are always thinking of new ideas and strategies on how to get to the next level.  

Traditional methods of growth involve determining the obstacles and then strategizing how to address those issues and then move on. You resolve one problem to move to the next. Then the next. Then next. You stay in the cycle of putting out fires and never have the opportunity to focus on what your organization is exceptional at. 

Most consultants will conduct "needs assessments" to determine what issues your organization is facing and then give their recommendations on how to resolve those issues. But, what if I told you, it's possible for your organization to successfully grow without those outdated assessments and assumptions!

"Redefining Growth" is how to define growth from a non-traditional lens. It allows us to focus on the organization's success rather than focusing on what needs to change. Using aspects of your organization's success as a foundation for growth will organically develop positive change, rather than forced change.

the approach

SEED-SCALE, offered by Future Generations University, is a social change approach, distinctive in presenting how change emerges from inside groups of people (or the community of people). 

Using the SEED-SCALE approach to overcome your organization's obstacles, provides an opportunity for your organization to ignite the flame within. Traditional methods of social change are costly because they take more time, more resources, and can be short-sighted. 

SEED-SCALE focuses on what resources your organization already has, incorporates what skills are already present, and constructs organization-specific solutions. This approach is best for organizations that are looking to redefine their brand or redefine their internal community, willing to ask the question, "how do we grow from here?" no matter what season your organization is facing. 


By first focusing on the success of your organization, it allows you to organically grow the organization while managing obstacles.


Forming partnerships as a team rather than relying on an outside approach allows communal participation in growth.


Evidence-based change differentiates between what people think and what they come to know.


When organizations make plans for themselves rather than implement plans made for them, an internal positive behavior change will emerge.